Alarna Hope shopping in the Queen Victoria Building in Sydney



Rack of women's clothing arrange into an earthy colour palette.


Learn how to build a Capsule Wardrobe

Hello There

I’m Alarna Hope, a Personal Stylist, Fashion Stylist and Image Consultant, based in Sydney.

As a Personal Stylist, I offer both women and men a range of styling packages designed to suit those who want effortless style, from those in need of a Style Makeover to clients maintaining a personal brand who are serious about having a high-quality wardrobe year round.

In my role as a Fashion Stylist, I look after wardrobe for advertising, editorials, film and televisions. And as an Image Consultant, I help professionals in both corporate, creative and small business roles improve their personal branding and professional image.

Alarna Hope doing a style consultation - Fashion Stylist headshot 2
Personal Stylist shopping in Queen Victoria Building women's shop - Alannah Hill


Browse services specifically designed for women who want to update, overhaul or learn to find their style. Packages include personal shopping, wardrobe makeovers, bridal services and style makeovers!

Men's Personal Stylist in shop in Sydney


Looking to overhaul or update your wardrobe? These packages are specifically designed for men who don’t want to shop often but want to do it right and come home with things they’ll feel and look great in.

Alarna Hope style advice blog on laptop with summer dress


The blog is a space for men and women to find practical, actionable style advice as well as find new brands to shop with. If you’re after clothing care, alterations advice, shopping guides and fit tips – click below!


If you struggle to put looks together, feel overwhelmed opening your wardrobe, or just want to take the grunt work out of shopping and finding your style, a Personal Stylist can help.

I love transforming my clients dressing routines, sense of confidence and shopping habits. If you want to look forward to wearing a wardrobe that’s your personal style, fits and flatters your body shape and colouring, and only buy what you love and will wear, my styling services can not only do that, but provide you with the education to continue with new healthy shopping habits going forward.

I work with clients across Sydney and the Illawarra and know that it’s not always easy to find the right service for your needs, so if you have any questions – get in touch and tell me how I can help you.

At work, I feel more confident, professional & put together, which is no small thing when I’m generally running out the door with a toddler and baby. Socially, I also feel more comfortable in my clothes, no matter what the occasion, because I have a variety of outfits to cover all types of events. I have always liked clothes, but Alarna has finally made them work for me.

Sarah, Redfern
Personal Stylist performing womens shopping services - clothing rack with wooden hangers in fashion store

Personal Styling is not about brands, pricing, or size. It’s about what you need and how you feel when you get dressed.

Personal style is all about fun and individuality. That’s why all of my styling packages are customisable. I know you’re not a ‘one size fits all’ type, you need something that suits you.

I offer Style Makeover Consultations, Personal Shopping and Wardrobe Makeovers for Men and Women. For Professionals of all types, Image Consultation Packages are also available. Shop in Sydney, or on the South Coast with your very own Personal Stylist!


I know the best stores to take you shopping; get exclusive discounts for clients and have contacts to help find what you’re after. I’ll help you learn about your body shape, what’s practical for your lifestyle and how to be strict with your style so you have only the things you love and wear in your wardrobe.

My top shopping precincts are:

Sydney CBD / Pitt Street Westfield / Queen Victoria Building /
Mid-City Centre / The Strand Arcade

Bondi Westfield / Bondi Junction

Wollongong Mall / Crown Street

Sydney City - Personal Shoppers view of Westfield Pitt Street


There’s not a one size fits all solution for every client when it comes to picking a package, so if you’re not sure what will work for you, you can call Alarna on 0429 607 049 or visit the contact page, explain what you’re after and Alarna can arrange a suitable time to call you!

Recent Posts

Vintage Shops In Sydney, Alarna in a vintage coat

The Best Vintage Shops In Sydney & Shopping Tips

Sydney has no shortage of vintage stores, Surry Hills, Newtown and Paddington are all great vintage shopping hotspots.

Desktop with capsule wardrobe course on screen.

Benefits Of A Capsule Wardrobe

You’ve heard the words ‘Capsule Wardrobe’ repeated in fashion circles, organisational groups and minimalist movements for years! And in this weeks post, I’m sharing what are the benefits of a capsule wardrobe and why it may or may not work for you.

navy blazer outfit ideas for women

How To Wear A Navy Blazer – Women’s

Spring is just around the corner and considering a few months back you liked my How To Wear A Blazer […]

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.