Artist Image Development
Image & Branding Specialist for Artists in the Music Industry—Sydney
When you've got an image and style expert at your fingertips, creating your most desired look is easy.
Are you a professional or up and coming musician? Are you trying to create a name for yourself in the industry and perhaps are seeking representation from an agency or recording label? Your image counts and in order to be the successful person you’ve always dreamed of being, you have to create an authentic image.
A musician’s life can be hard work. It can be tough putting yourself out there in front of audiences who sometimes aren’t all as kind as we’d like. Before they have even heard you sing or play a note, they’ve formed some kind of opinion of your talent and experience. So it's important you convey a positive image that is compatible with your unique skills as an artist. Posters, publicity shots online, and even what you say in interviews about your art, all create impressions. It is important to manage these impressions by projecting an authentic image inline with your art.
Alarna Hope is a highly trained Fashion Stylist and Image expert whose experience includes working with The X Factor Australia, HBO, Myer and David Jones to name a few. Alarna has experience casting talent, working on set, understanding consumers and enhancing the public image of professionals in the media.
Solo Artist Services
Our Artist Image Development Packages are designed specifically with artists looking for branding in the music industry. They’re completely customisable packages, but if you have a look around, you may find one that already suits you.
Artist Image Consultation
$220
Discuss your goals as an artist
Get actionable advice on your online presence
Get actionable advice on your physical presence
Plan your next steps as an artist
Solo Artist Image Revamp
$660
Artist Image & Style Consultation
A 4hr Personal Shopping Session
A take-home Artist Image Directive
Press Styling
POA
Tell me more about your press appearance or project here, and I’ll get back to you with a quote.
Book a Consultation.
Select your service time and date and join me on Zoom for your artist image consultation to learn about how you can enhance your personal brand as a music artist.
Video Styling.
Price On Application
Bring your creative vision to life. From breaking down your story board and creating wardrobe concepts for your video, to sourcing the clothes and providing on-set assistance and wardrobe management. If you’re planning a music video and want to make an impact, get in touch.
Band Image Services
When you’re an artist and a member of a band, there’s multiple personalities and styles that need to align into one authentic image. These services are designed to help you and your brand stand out as unique and recognisable. Let’s build a brand identity together.
Band Image Consultation
$1089
Discuss your goals as a band
Get actionable advice on your bands online presence
Get actionable advice on each band members physical presence
Plan your next steps as a band
The Band Re-brand
$4950
Band Image Consultation
A Style Consultation for 4 band members
A 4hr Personal Shopping Session for four band members
A take-home Artist Image Directive
A social-media action plan
Award, Press & Tour Styling
Going to an industry event and need to look your best? I’ll help you find your style inspiration, source your look and style you for the event. I can handle everything, from connecting with brands, assisting with sponsorship and providing a wardrobe-malfunction-proof kit for the road.
Why is Image and Branding Important for Musicians, Artists and Bands?
The career of a musician is untraditional. You rarely have the opportunity to simply send a resume out and get a job, venues want to see you perform. They want to know your experience and if your fans will bring enough business to their venue on the night you perform. Recording labels want to know how many units you’ve sold, what your ticket sales are like and what publicity you’ve been involved in, all before they decide to take you on as a client. There are so many factors which influence the success of you or your band and talent, and your image and branding are up there amongst the most important.
Think of some of the most well-known music artists in the world, many of them aren’t just singers, instrumentalists and songwriters, they’re the total package. When you go to see your favourite artist live, you don’t just go to listen to an artist, you go to see the show. You want to see them perform, however energetic, simplistic or demure their performance style may be. In order to perform with an impact, you need a sustainable image that is identifiable, consistent and personable- but also individual.
It’s not just your talent that sets you apart from the rest. Your image creates a colossal impact on how you are perceived by the public and the music industry. Taylor Swift, Lady Gaga and Ed Sheeran, like them or not, are all excellent examples of artists who put just as much effort into their image and branding as they do to their music. The way you dress, the look of your images and videos, and how you interact with your fans are all aspects of an image that needs consideration, especially when trying to build a larger following or if you’re seeking representation from a music management or recording company.