Got a question? It might be below! If you can’t find the answer to your question, feel free to ask on my contact page.

Do you work with men and women?

Absolutely, I’m happy to help any and all genders with their personal style or image.

Am I too young or old to engage your services?

I’ve worked with children, teenagers, adults and elderly men and women who want to enhance their style or professional image. There’s no age restriction to work with me, however, children under 16 must be accompanied by an adult in their session.

Can I bring someone with me to my session?

All personal styling packages are one-on-one experiences, if you would like to bring a friend along you will need to book a group session in which each client will have time to focus on their style. All personal shopping, wardrobe and style makeover sessions are single client packages. Bridal, Groom and some image related packages allow friends/colleagues to sit in.

How do I book a group session?

All group sessions are custom built to cater to your needs. This can be in the form of a home workshop, a shopping tour or a group styling session to learn some tips for the season. Visit the contact page or call Alarna Hope to discuss your needs for your group session.

Where do you shop?

So that we can make the most of our time, I choose large shopping centres in popular areas to ensure the largest selection of garments as well as a full selection of sizes.

When it’s time for your shopping session, we’ll be heading to one of the following:

  • Bondi Junction Westfield
  • Sydney CBD Westfield
  • Stockland Shellharbour
  • Wollongong Mall

If there are certain stores you would like to visit, this can also be arranged.

Are you available on weekends?

Yes, but to avoid missing out on a weekend booking, try to book at least three weeks in advance as weekends are my busiest time.

Can you shop without me?

Yes. I can purchase your items for you, without you being present. To make the best choices for your style and budget, we would need to complete a face to face consultation to minimise the purchase of clothing that doesn’t suit or doesn’t fit.

If you need help on a regular basis or have a busy lifestyle, weekly visits to lay out outfit options, personal shop, organise your wardrobe and help you pack, can be arranged.

Please note: When shopping without my client, I will only purchase from stores with a refund or exchange policy, unless otherwise agreed by the client.

Can I split a full day session in two?

No, personal shopping sessions are only available as full or half days.

Does the service fee include the clothing?

None of the services I offer include your shopping budget. My fee is for my services and guidance only and you will need to arrange your own budget for the session.

What forms of payment do you accept?

When you make a booking you’ll receive an invoice which can be paid via online banking. If you would prefer to pay via PayPal, you are welcome to. Please note, I don’t accept cash or payment on the day for security and scheduling purposes.


Are you professionally trained?

Yes, I’ve studied Fashion Design, Styling, Image Consulting, Menswear and Fashion Business at various institutes around Sydney, Melbourne and Los Angeles, USA. I’m also a frequent contributor to a range of fashion news related publications and a teacher at Orana Fashion Business College.

Can you teach me how to be a stylist?

I don’t currently offer any courses or mentoring in Fashion Styling. If you would like me to teach you in this area, I teach Fashion Styling at Orana Fashion Business College in Ultimo as part of their larger Fashion Business course.

Can I apply to work with you?

I don’t currently accept work placement students and currently have no role vacancies but when I am hiring, I’ll always make a post on Seek or Pedestrian Jobs and will advertise on my social media outlets. Resumes sent through the contact page, texted or private messaged through Instagram will not be considered, please follow the standard application process with the job platforms listed.


Refunds & Exchanges

SERVICES: We don’t offer refunds after any personal or commercial services have been conducted or have commenced. This includes full refunds for services due to proceed within three days. However, if you can no longer make your session due to unforeseen circumstances you can reschedule your appointment as per the rebooking policy.


E-PRODUCTS: Once any e-products or downloadable content has been purchased and downloaded, no refunds will be given for change of mind, incorrect choice or unwanted gift purchases. If you believe your purchase was made without your knowledge or consent, please contact your banking provider and I will be more than happy to assist them.


DATED PRODUCTS: Any products that are dated, such as The Busy Bitch Planner can be exchanged for its original price minus postage within 14 days of purchase with proof of purchase provided the planner has not had it’s clear plastic protective wrap removed and is in its original condition. Refunds will not be granted for incorrect choice or change of mind purchases.


VOUCHERS: Please see the Gift Vouchers tab below.

Cancellation Policy

If for any reason you need to cancel your appointment with Alarna Hope, we’ll gladly refund your payment, minus a 20% appointment holding fee, if more than 72 hours notice is provided. If however, you are unable to make your appointment and fail to communicate your cancellation within the notice period, this will be considered a ‘no-show’ appointment and your service will not be refunded.

Rebooking Policy

If you are unable to make your appointment for services due to commence within 72 hours, you will incur a 20% rebooking fee, provided you communicate your unavailability to Alarna Hope. Failure to notify Alarna Hope will result in the full service being charged.

For services outside of this window that have not yet started, you won’t incur a rescheduling fee and are welcome to reschedule to another date.

No Show's & Missed Appointments

If you fail to arrive at your appointment within the first half hour of your booking, your booking will be cancelled so other clients aren’t impacted.

Your service fee will not be refunded if you do not let Alarna Hope know within the cancellation period that you will not be attending the appointment.

If you have missed your appointment due to an emergency, it will be up to the discretion of Alarna Hope as to whether the service fee will be refunded of if your service will incur a rebooking fee. Those who fail to communicate at all as to why they did not arrive for their booked session will not be offered another booking.

Gift Vouchers

Vouchers cannot be refunded nor are they redeemable for cash, you can, however, exchange the service listed on your voucher for another, provided the difference in price is paid for.

If your voucher is lost or stolen please contact Alarna Hope immediately. If your voucher has not been redeemed you will be issued with a new voucher.

From November 1st 2019, all personal service vouchers sold expire three years from the date of purchase. If your voucher was purchased prior to this date, your voucher has a one year expiration date from the date of purchase. If you don’t make your booking within your allocated time period and your voucher expires, it is non-refundable.


From November 1st 2019, your voucher can be interchanged amongst services for the value it was purchased at. For example, if you were given a Style Makeover voucher valued at the time for $1650, you may instead book multiple shopping sessions until you have reached the value of your voucher. You may not exchange your voucher for a session of higher value.

Stock Availability

Alarna Hope always aims to find everything you’re after but does not guarantee to find and supply every item on your shopping list. All items are subject to in-store availability.

False / Misleading Information

If you fail to notify Alarna Hope of any allergies, disabilities, specific needs or wants relating to your service ie: can only shop in certain stores, prior to your session then Alarna Hope is not liable for fulfilling these needs. If you are shopping for a particular event, media appearance, you are to notify Alarna Hope prior to the session. Any weddings or media appearances will be charged with their specific services.

Written Material Distribution

Due to the large amount of verbal information given in one-on-one Style Makeovers and Wardrobe Makeovers, Alarna Hope provides additional style and colour information in PDF format after the completion of the session to ensure all clients have access to information regarding what suits their style.


It is the clients responsibility to read this information and implement the learnings in future shopping sessions when by themselves. Clients receiving this information are not to distribute this information to any third parties without prior written consent from Alarna Hope.

Privacy Policy

Alarna Hope Fashion Styling PRIVACY POLICY


Alarna Hope Fashion Styling (the “Company”) is committed to protecting the privacy of its users. This Privacy Policy (“Privacy Policy”) is designed to help you understand what information we gather, how we use it, what we do to protect it, and to assist you in making informed decisions when using our Service.  Unless otherwise indicated below, this Privacy Policy applies to any website that references this Privacy Policy, any Company website, as well as any data the Company may collect across partnered and unaffiliated sites.


For purposes of this Agreement, “Service” refers to the Company’s service which can be accessed via our website at www.alarnahope.com.au or through our mobile application. The terms “we,” “us,” and “our” refer to the Company. “You” refers to you, as a user of Service.




By accessing our Service, you accept our Privacy Policy and Terms of Use, and you consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy. In addition, by using our Service, or services across partnered and unaffiliated sites, you are accepting the policies and practices described in this Privacy Policy. Each time you visit our website, or use the Service, and any time you voluntarily provide us with information, you agree that you are consenting to our collection, use and disclosure of the information that you provide, and you are consenting to receive emails or otherwise be contacted, as described in this Privacy Policy. Whether or not you register or create any kind of account with us, this Privacy Policy applies to all users of the website and the Service.




We may collect both “Non-Personal Information” and “Personal Information” about you. “Non-Personal Information” includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks. “Personal Information” includes information that can be used to personally identify you, such as your name, address and email address.


In addition, we may also track information provided to us by your browser or by our mobile application when you view or use the Service, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Service, the time and date of access, and other information that does not personally identify you.  We use this information for, among other things, the operation of the Service, to maintain the quality of the Service, to provide general statistics regarding use of the Service and for other business purposes. We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal Information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis.  The Company may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser. Persistent cookies can be removed by following your Internet browser help file directions. If you choose to disable cookies, some areas of the Service may not work properly.




Personal Information:


In general, we do not sell, trade, rent or otherwise share your Personal Information with third parties without your consent. We may share your Personal Information with vendors and other third-party providers who are performing services for the Company. In general, the vendors and third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide for the Company.  For example, when you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery, or return a purchase, you consent to our collecting and using such personal information for that specific purpose, including by transmitting such information to our vendors (and their service providers) performing these services for the Company.


However, certain third-party service providers, such as payment processors, have their own privacy policies in respect of the information that we are required to provide to them in order to use their services.  For these third-party service providers, we recommend that you read their privacy policies so that you can understand the manner in which your Personal Information will be handled by such providers.


In addition, we may disclose your Personal Information if required to do so by law or if you violate our Terms of Use.


Non-Personal Information:


In general, we use Non-Personal Information to help us improve the Service and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns of the Service. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our sole discretion.




We implement reasonable precautions and follow industry best practices in order to protect your Personal Information and ensure that such Personal Information is not accessed, disclosed, altered or destroyed.  However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such precautions. By using our Service, you acknowledge that you understand and agree to assume these risks.




You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication to a user via Weebly, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail.   Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out in the Settings section of the Site, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.




Our Service is hosted by WordPress.  WordPress provides us with the online e-commerce platform that allows us to provide the Service to you.  Your information, including Personal Information, may be stored through WordPress’s servers.  By using the Service, you consent to WordPress’s collection, disclosure, storage, and use of your Personal Information in accordance with WordPress’s privacy policy.




As part of the Service, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Service. Therefore, this Privacy Policy does not apply to your use of a third-party website accessed by selecting a link via our Service. To the extent that you access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.




By using the Service, you represent that you are at least 18 years of age.




The Company reserves the right to change this Privacy Policy and our Terms of Use at any time. If we decide to change this Privacy Policy, we will post these changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it. Any such modifications become effective upon your continued access to and/or use of the Service five (5) days after we first post the changes on the website or otherwise provide you with notice of such modifications. It is your sole responsibility to check this website from time to time to view any such changes to the terms of this Privacy Policy. If you do not agree to any changes, if and when such changes may be made to this Privacy Policy, you must cease access to this website. If you have provided your email address to us, you give us permission to email you for the purpose of notification as described in this Privacy Policy.




In the event we (or Weebly) undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our (or Weebly’s) assets may continue to process your Personal Information as set forth in this Privacy Policy. If our information practices change at any time in the future, we will post the policy changes here so that you may opt out of the new information practices. We suggest that you check this Privacy Policy periodically if you are concerned about how your information is used.




We will send you Service-related announcements on occasions when it is necessary to do so. For instance, if our Service is temporarily suspended for maintenance, or a new enhancement is released, which will affect the way you use our Service, we might send you an email.  Generally, you may not opt-out of these communications, which are not promotional in nature.  Based upon the Personal Information that you provide us, we may communicate with you in response to your inquiries to provide the services you request and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.  We may also use your Personal Information to send you updates and other promotional communications. If you no longer wish to receive those email updates, you may opt-out of receiving them by following the instructions included in each update or communication.




If you have any questions regarding this Privacy Policy or the practices of this Site, or wish to withdraw your consent for the continued collection, use or disclosure of your Personal Information, please contact us by sending an email to style@alarnahope.com.au.


Last Updated: This Privacy Policy was last updated on Sat May 26 2018.