I’m Alarna Hope,
I help people find their style, ditch impulsive shopping habits and feel confident in themselves. I don’t follow trends and I’m not about crash dieting to fit into an outfit. I want my clients to have their own unique sense of style and feel fabulous in what they wear.
I started my business when I realised people wanted to look good, be unique and find quality garments – and fashion magazines weren’t helping them.
More About Alarna
Raised by the Water
I’m originally from the South Coast, born in Wollongong and raised by a hard-working family in a relaxed beachside town.
Here is where I started my career and found my love for fashion.
Throughout my fashion education, I’ve studied Fashion Design & Technology, Fashion Business, Image Consulting, Menswear, Professional Styling and Historic Fashion. I have studied both in Australia and overseas and continue to take new fashion related courses every year to stay up to date with the industry.
Consulting for Swarovski, Game Of Thrones and David Jones. Styling clients for the Logie Awards and being recognised as an expert in my field by various print and online publications both in Australia and Internationally.
FREQUENTLY ASKED QUESTIONS ABOUT ALARNA
DO YOU STYLE YOUR CLIENTS YOURSELF?
I sure do, my services cater mainly to men and women in Sydney and the Illawarra region, and for particular clients, I fly in and out for styling. Soon, clients outside of Australia will be able to participate in online styling.
WHAT DO YOU RECOMMEND AN ASPIRING STYLIST TO STUDY?
Learn as much as you can about garment construction, quality and recognising how something will fit your client before they’ve even tried it. This not only saves you both time but makes you a go-to stylist. I studied Fashion Design and Styling in Australia and then took a small course in menswear in Los Angeles.
WHAT PHOTOGRAPHY EQUIPMENT DO YOU USE?
The photos shot for Instagram are often shot on my iPhone and edited in VSCO. My videos are shot by myself using a Sony ZV-1 and Osmo Pocket with natural lighting or softbox lights if it’s a late afternoon, then edited in iMovie.
Are you hiring stylist or taking on interns?
Not currently, but when I am looking for new team members, I’ll advertise on my Instagram. Please don’t send unsolicited resumes.