I studied hard, took industry-specific courses, interned my fingers off (yes, steamers will turn your heat-sensitive fingers into fireproof warriors) and when I was so over working at a job I didn’t love – I decided to make myself a promise. To wake up every day doing a job I loved and never stop learning!
I’ve been doing that ever since by creating services for people who want to have their own style and a quality wardrobe and upon doing that, built my blog, formerly That Effortless Bitch. Through learning about my private client’s desires, troubles, sensitivities and taste, I managed to create a brand based around one thing I feel the fashion industry has forgotten, and that’s reality.
We aren’t the media’s idea of perfect, we’re not the type who has a body that just bounces back after pregnancy, or fluctuates in ideal areas. We don’t look as young as the models in the adverts that are aimed out our demographic, even though they may be half our age- and we sure as hell couldn’t give two cents to the person who decided that mismatching your shoes was a trend back in 2012.
During my time as a Stylist, I’ve had the pleasure of working with many amazing clients both private and commercial and have had the privilege of travelling overseas to study Fashion, Menswear and Styling to ensure I bring the best services to my clients that I can.
I’m originally from the South Coast, born in Wollongong and raised by a
hard working family in a relaxed beachside town.
Here is where I started my career and found my love for fashion.
Throughout my fashion education, I’ve studied Fashion Design & Technology, Fashion Business, Image Consulting, Menswear, Professional Styling and Historic Fashion. I have studied both in Australia and overseas and continue to take new fashion related courses every year to stay up to date with the industry.
Consulting for Swarovski, Game Of Thrones and David Jones. Styling clients for the Logie Awards and being recognised as an expert in my field by various print and online publications both in Australia and Internationally.
I sure do, my services cater mainly to men and women in Sydney and the Illawarra region, and for particular clients, I fly in and out for styling. Soon, clients outside of Australia will be able to participate in online styling.
Learn as much as you can about garment construction, the quality of a garment’s construction and recognising how something will fit your client before they’ve even tried it on not only saves you both time but makes you a go-to stylist. I studied Fashion Design in Australia and then took a small course in menswear in Los Angeles.
The photos shot for Instagram are often shot on my iPhone 6 and edited in VSCO and lightened in Facetune. My blog photos are either shot by local photographers, from international photographers and some are shot by myself using a point and shoot Sony G with natural lighting or softbox lights if it’s a late afternoon, then edited in Adobe Photoshop or Lightroom.
Certainly, I love working with brands that will help my readers in a practical way, if you would like a media pack and to inquire if your brand is the right fit for us, get in touch!