I’ve always been flat chested. Growing up, I was under the impression that my boobs would grow to an average size someday, but that never happened. So I’ve been buying bras for flat chests for years and I’m here to share my wisdom.

I once worked in a shoe store and I would constantly get men and women coming in saying ‘I purchased these shoes x months ago, and they’re already falling apart.’ My inner effortless bitch wanted to say ‘WHAT HAVE YOU BEEN DOING TO YOUR FABULOUS QUALITY SHOES!’ but my customer service voice had to take the shoes, refund them and blow them kisses as they left. Ugh.

A phrase I never hear women or men say when purchasing shoes are ‘only skinny people can wear that’ or ‘you’ve got to be a model to wear shoes like those.’ As a Stylist, I’m hearing these phrases come out of private clients mouths regularly when referring to clothing, but never when referring to shoes.

No one likes a saggy denim bum except Eminem, that rapper, and he’s not an Effortless Bitch.

We all have our go-to brands that we love to shop with, but when you want something fresh, because you're petite, you feel limited.