The Style Guide For Women Who Are Over It & Just Want To Look Good

That Effortless Bitch - Book Sneak Peek Mockup on All Devices

When your morning routine involves trying on so many outfits that you end up in a flustered mess – something has to change.

You just want to look good and stop spending money on things you're not wearing.
You want your own style, not a crash-course in the latest trends.
You want to put an outfit on and not just feel okay.
You want to feel fabulous!
That Effortless Bitch Book by Alarna Hope - Ipad Image
Alarna Hope wearing orange pants and a floral top as a summer outfit from her instagram

I’m Alarna Hope and I’m a Personal Stylist. I’m also a bit of an anti-shopper.

It’s not because I hate shopping, I’m a door bitch. You know those people who stand at the doors of fancy places with a list and red velvet rope and decide whether or not you’re allowed in? I’m one of those, but for my wardrobe.


Nothing gets in there unless it’s on my list.


It’s about creating a style that’s uniquely yours.

I’m here to hold your manicured hand while showing you how to find your own style, set your wardrobe up for success and kick bad shopping habits to the curb.

Together we’re going to bust those b.s. fashion myths about body shape rules and matching colours, we’re going to get your wardrobe in the best shape it’s ever been in and I’m going to get you out of your comfort zone.

Alarna Hope, Personal Stylist wearing a black sundress in summer


In 8 Drop-Dead-Gorgeous Chapters.

Chapter 1.

Body Shapes & Better Taste

Understand your shape and when not to follow 'body shape rules'
Learn how to emphasise your favourite features.
Breakdown your routine so your wardrobe and lifestyle match up. There will be no wasted space in your wardrobe, missy!
That Effortless Bitch - Chapter 1 Viewpoint
That Effortless Bitch - Fashion Book - Chapter 2 Sneak Peek Mock Up

Chapter 2.

The Style Struggle

Discover new style icons, of all shapes, sizes and ages and see a breakdown of their look.
Articulate the look you're going for with an in-depth view of all the styles available to you.
Create your own style mood board, the exact way I do when working with clients.

Chapter 3.

The Core Wardrobe

Discover the formula I use with all of my clients to work out exactly how much you need in your wardrobe.
Learn how clothes should fit and how to troubleshoot fit issues on your own body.
Learn what constitutes a quality garment so you're only buying the best.
Build a colour scheme to base your core wardrobe off.
That Effortless Bitch - Chapter 2 Sneak Preview Mockup on Desktop
That Effortless Bitch - Desktop Preview of Chapter 4

Chapter 4.

Boobs & Bums

Learn the Bra-Busting secrets you were never told growing up.
Discover different bra shapes and what busts they're best suited to.
Find out what happens in a bra fitting and why you need one.
See how to put together a practical core wardrobe of bra's, underwear and hosiery.
Follow the steps I use to find your best swimsuit in quality, shape and fit.

“There’s so much in this book, I feel like I’ve had a private session with you! Thank you!”



Chapter 5.

Toes & Totes

Create a core selection of accessories and learn how to style them.
Had enough of black flats? Me too! Learn how to find shoes to suit your clothing and what heights and seasons to buy them in.
Learn how to maintain the quality and extend the life of your footwear all while looking fabulous.
Find out which bags you need in your core wardrobe and what to look for when buying one!
That Effortless Bitch - Desktop Preview of Chapter 5 - Accessories
That Effortless Bitch - Desktop Preview of Chapter 6 - The Core Wardrobe

Chapter 6.

The Closet Committee

Prepare to clean out your wardrobe like a professional Stylist.
Ditch the excuses (I've got a big list for you!) that prevent you from parting with items.
Assess your space and work out the best way to organise your wardrobe.
Create a 'Gaps' list of what you're missing so you've got a great base for your next shopping trip.



Chapter 7.

The Savvy Shopper

Discover your shopping habits, trigger points and how to combat them.
Use my template and guide to create your own detailed shopping list.
Learn the tactics stores use to get us to buy more than we need.
Combat the fitting room, the bad lighting, the angled mirrors - all of it.
Discover the best alterations to get, why you should get them and how to find an amazing tailor.
That Effortless Bitch - Desktop Preview of Chapter 7 - The Savvy Shopper
That Effortless Bitch - Desktop Preview of Chapter 8 - Clothing Care & Crying Goodbyes

Chapter 8.

Clothing Care & Crying Goodbyes

Learn how to decode those washing symbols and wash your clothing properly.
Get the lowdown on Dry Cleaning and using Steamers vs. Irons
Get all the mending lingo and know how you need to maintain your wardrobe.
Chapter 8 Mockup on all devices

This ebook is my biggest Personal Styling package in DIY form, so if you want to build a style you love and do it at your own pace – this is the ebook for you!

Buy your Ebook today and transform your style!




I’m plus size, would I still benefit from this book?


This book caters to all shapes and sizes, weights and heights. The size of your clothes is not a hindrance to getting great style.


I’m going through menopause, does the content in this book apply to me?


Menopause, while it does have it’s pain points, gives you an opportunity to update your style to your new phase of life. This book will help you to adapt your style to your shape as your body changes and teach you so much outside of that.


I’ve just had a baby, it is too soon to read this?


Congratulations! This book is going to help you get the style you want and what better timing to match your wardrobe to your new routine than now!


I don’t like the word ‘Bitch’, should I still get this book?


Each to their own! But no, the word is mentioned exactly 175 times in the book and there’s not a censored version available as of yet.


Do I need specific software to view the eBook?


You can open That Effortless Bitch on any device with a pdf viewer, like Adobe Reader. Most computers, whether they’re Mac or Windows have this program on them. If you don’t have this program, there’s a free download of it available from the Adobe website.


How big is this book, will it take up much space on my computer?


That Effortless Bitch is 538 pages long and if stored directly on your device and not in online storage like Google Drive, Dropbox or iCloud, it will take up 15.2MB.


Is there a print version available?


When I was creating the book, I initially planned to release it as a hardcover because I am a book lover myself and wanted my readers to be able to hold it in their hands. But as I got further into the process, I realised this was going to be a big book. At over 500 pages, the weight would have put a big dent in postage prices and had a bigger environmental impact than I wanted. So I decided to sell it as an ebook, that way you can access the content when you need to like in fitting rooms and shopping centres without all the drama!


What’s your returns policy for this ebook?


We don’t offer refunds for downloadable products for change of mind, unwanted gifts or incorrect choice purchases, so please take care when ordering as these sales are final. For a more indepth read of our refund policy, please click here. If your download link isn’t working, please email with your purchase details.