The career of a musician is different from a regular career. You rarely have the opportunity to simply send a resume out and get a job, venues want to see you perform. They want to know your experience and if your following will bring enough business to their venue on the night you perform. Recording labels want to know how many units you’ve sold, what your ticket sales are like and what publicity you’ve been involved in, all before they decide to take you on as a client. There are so many factors which influence the success of you or your band and talent, image and branding are the most important.
Think of some of the most well-known music artists in the world, many of them aren’t just singers, instrumentalists and songwriters, they’re the total package. When you go to see your favourite artist live, you don’t just go to listen to an artist, you go to see the show. You want to see them perform, however energetic, simplistic or demure their performance style may be. In order to perform with an impact, you need to be branded and you need a sustainable image that is identifiable, consistent and personable but also individual.
It’s not just your talent that sets you apart from the rest. Your image creates a colossal impact on how you are perceived by the public and the music industry. Taylor Swift, Lady Gaga and Ed Sheeran, like them or not, are all excellent examples of artists who put just as much effort into their image and branding as they do to their music. The way you dress, the look of your images and how you interact with your fans are all aspects of an image that needs consideration, especially when trying to build a larger following or if you’re seeking representation from a music management or recording company.