As someone who is often in the public eye and the face of my own brand, my image and personal branding is important and one of my biggest focuses in business. If you're passionate about your career, whether that's in your own business or as part of another business - your image is important too.
Today I wanted to share with you an example of image consulting and personal branding done the right way because when it comes to making first impressions, we only have seconds to show someone what we're about.
If you've heard of PayPal, Zip2 or Tesler, you might have heard of Elon Musk, the brains behind all of these successful brands. He's someone who, with his inspiring brand story and public positioning has had to focus on his own image.
When thinking of tech founders, many of us are primed to stereotype what look they're supposed to have. Perhaps wearing a t-shirt to a business meeting or jeans and joggers to a networking event is something that comes to mind. I get flashes of Myspace Tom and even Mark Zuckerburg in his early days.
Elon Musk, like many other tech giants, Jack Dorsey and the late Steve Jobs have all considered clothing to be part of their branding. Zuckerburg wears the same thing every day, so his clothing is less of a focus, Jack Dorsey always looks neat and organised, Steve Jobs wore a black high neck top tucked into jeans with a pair of sneakers for every Apple presentation to increase personal recognition. When I think of Apple, one of the things that come to mind is a black turtle neck and straight leg jeans worn by a balding man with glasses.
Where Elon Musk is concerned, he opts for an approachable but sophisticated look that not only demands respect but also makes you feel like he would respect and listen to you too.
How has Elon made himself look this way upon first glance? It's simple, subtle wardrobe choices and attention to grooming. Elon wears suits that fit him exceptionally well, they're classic in cut and colour and never eye-catching enough to draw attention away from him as a person. One thing we often forget when dressing for an environment that requires a suit is that we don't need our clothing to stand out more than us. We can't have our clothing wear us; it has to be the other way around - unless you sell clothing.
Elon pairs his suits with an open-collared shirt or a tee under his jackets, simple shoes and is mostly clean shaven.
While Elon is the head of a company possibly quite different to your own - we can learn a lot from him when it comes to personal branding and image.
Before your next big work wardrobe shop, ask yourself:
In your current role, does the way you dress give the right impression to others?
Does my last week of work outfits reflect the professional I am?
Do I look successful, trustworthy and organised?
Your first impression can say all of these things and only get better if you value your professional image and work on it. For tailored information on how I can help you better your image, visit my Image Consulting page or get in touch!